As Creative Director,
I led a team of nine designers, copywriters, UI/UX specialists, and photographers to SUCCESSFULLY execute an environmental campaign.
Key achievements include:
Partnering with Liquid Death to amplify the campaign's reach
Developing 35 engaging Instagram posts
Creating the "Enough of this Garbage" campaign
Creating 2 new posters and 8 custom sticker designs
Updating the campaign website for enhanced user engagement
Hosting 3 community events to promote sustainability
Launching a dedicated newsletter to connect with our audience
Collaborating with a fabricator to create a sustainability mascot
Directing 10 interviews to spotlight environmental advocate